2011 BCAC

2011 News Archive Snippets

Written or compiled and edited by Dr Evelyn Ho

The College of Radiology Value Added Mammogram has been running for 10 years now! The 2011 CMP Report

A total of 8218 women have been part of the value added CoR Mammogram Programme which is now focused on the east coast and southern state of West Malaysia. The reason for this is because of the availability of a more holistic approach to provision of this early detection or diagnostic service in relatively underserved areas. The CoR collaborates with the accredited mammogram providers as well as the breast cancer support groups to ensure participants are navigated through the whole process and receive the support they need in the event of diagnosis of breast cancer or even benign breast lesions that may worry the participant.

Kuantan ‘Zumba® Fitness’ Charity for Breast Cancer Awareness Program, Kuantan, Pahang – 19 Nov 2011

Two hours just flew by as the 200 participants, including students and groups from various institutions, departments and NGOs in Kuantan, danced their way to fitness. This was the first time such an event was organised in Kuantan and for that matter, also in Pahang. Everyone who attended this event had fun with Zumba. The youngest participant was a 5 year old girl who really grooved to the music and out-did the adults trying their hand at Zumba. The organisers could not be happier with the event being such a success.

Evelyn Lauder, Visionary Champion Of Breast Cancer Awareness And Research – 12 August 1936 to 12 November 2011

The College of Radiology mourns the passing of Evelyn Lauder, who was co-creator of the Pink Ribbon symbol for breast cancer awareness. She was 75 years old. She passed away from complications of non-genetic ovarian cancer (first diagnosed with the cancer in 2007).

At Estee Lauder, she was Senior Corporate Vice President and Head of Fragrance Development worldwide at the time of her passing. Evelyn has been exemplary in tirelessly championing breast cancer research and awareness since 1992. She launched the Estée Lauder Companies Breast Cancer Awareness (BCA) Campaign. Since 1992, each year, the BCA Campaign raises funds through its brands, employees and retail partners around the world to help support breast cancer research and raise breast cancer awareness.

In Malaysia, the main objectives of the campaign are to create awareness that early detection saves lives and raise funds to help breast cancer-championing NGOs. By 2011, more than RM2million had been raised for the Breast Cancer Welfare Association, National Cancer Society of Malaysia, Cancer Research Initiatives Foundation and College of Radiology Academy of Medicine of Malaysia.

The CoR offers their deepest condolences to her family and the Estée Lauder Companies.

Estee Lauder Group of Companies Breast Cancer Awareness Campaign raised RM550,000 in 2011, Kuala Lumpur – 8 Nov 2011

At a cheque presentation luncheon, acting Managing Director of Suria Meriang, Mr. Liew Kim Seng presented a mock cheque of RM550,000 to the National Cancer Society of Malaysia, Breast Cancer Welfare Association, College of Radiology Malaysia and Cancer Initiatives Research Foundation. The Estee Lauder Companies management team, press editors from the STAR, Sin Chew and Harian Metro were also present at the ceremony. This took place at The Boulevard, Mid Valley City.

I Have Breast Pain, A Public Forum @ Sime Darby Specialist Centre Megah, Petaling Jaya – 15 Oct 2011

Breast Pain is the commonest symptom that gives women anxiety and is often the presenting complaint to the health professional. Breast pain is common especially for those who are in the menstruating age group. This is due to the oversensitive reaction to the monthly cycle of hormones. The pain can range from just being a nuisance to a severity that requires pain killers and other medications. During the public forum conducted by Dr Evelyn Ho, the audience was showed testimonies from a variety of women.

Estee Lauder Companies Breast Cancer Awareness Campaign Illumination event 2011, Pavilion, Kuala Lumpur – 14 Oct 2011

Simultaneous illumination of three landmarks in pink added colour to the night of Friday,14th October 2011,in Kuala Lumpur. They were Jalan Bukit Bintang, KL Tower and Bangunan Sultan Abdul Samad. The Estee Lauder Companies Breast Cancer Awareness Campaign (ELC BCAC) event was launched in Pavilion Kuala Lumpur in the central concourse on 14th October night. However, outdoor activities were held earlier in the evening at the entrance to Pavilion. There were booths for face painting, sale of Limited Edition Pink merchandise (Pink passport sets, pink t-shirts), sale of Hwa Tai biscuits, Macaroons tower booth, and the Breast Cancer Welfare Association booth for education and advice

Breast Health Awareness in Sandakan, Sabah 2006-2011

In conjunction with Pink October 2011, a Charity Dinner was held in Hotel Sabah, Sandakan on 9 Oct 2011. To showcase the Sandakan breast health activities, a video was aired during the dinner.

The video clip collated the outreach activities carried out by the Sandakan Breast Health Awareness Committee in Sabah from 2006 to 2011. The activities ranged from public awareness talks covering breast cancer, nutrition and breast self-examination to provision of moral support, donations and prosthesis for breast cancer patients. They also focused on grass-root awareness among schoolgirls and will continue to reach out to the rural areas in Sabah. Activities were carried out in collaboration with many partners. The Sandakan Breast Health Awareness Committee thanks the many parties (people, organisations and corporations) that helped them achieve so much and go this far.

Launch Of Hospis Malaysia’s Newly Renovated Building, Kuala Lumpur – 15 Sep 2011

Hospis Malaysia reached a new milestone as it launched its newly renovated building to provide for holistic palliative care for its growing number of patients. Present to grace the launch was Encik Rohazam Shah bin Ahmad, private secretary of YB Dato’ Seri Mohamed Khaled Nordin, the Minister of Higher Education Malaysia. During his speech, he urged all NGOS and professional organisations, public and private healthcare and educational institutions and communities to join hands to promote the agenda for quality end-of-life care.

MURNI: BCWA Breast Cancer Awareness and Supportive Care Reach Out to Rural Women, Kuala Lumpur – 26 July 2011

MURNI (Mobile Unit Reaching Nationwide with Information) programme was launched at Menara Kuala Lumpur by Yang Amat Berbahagia Puan Sri Norainee Abdul Rahman, wife of the Deputy Prime Minister. This initiative by the Breast Cancer Welfare Association (BCWA) Malaysia extends the range of support and education awareness programmes that BCWA has been known for since its inception in 1986. This pink mobile unit will reach out to women in the fringe of the cities and rural areas, and the first stop will be Gombak.

The College of Radiology Mammogram Programme (CMP) Report – Mar 2011

Since the last mid-year report for the CMP2010, there have been another 806 women who have benefitted from the CMP. This brings to date, a total of 7570 participants since the inception of the CMP in 2001. This was made possible by donations from the Estee Lauder Group of Companies Malaysia. Money was used to pay for the mammograms with adjunct ultrasounds, subsidising either 75% or the full cost for those who were really poor and could not even come up with RM30. The 806 women were mainly from Johor and Pahang, with a few from Terengganu.

Breast Health Outreach for Schools, Beluran, Sabah – 11 Mar 2011

Recently, IJM Plantations Berhad continued with its public education programme promoting breast health awareness. The Group collaborated with the Sandakan Breast Health Awareness Committee and the Duchess of Kent Hospital. Together, they initiated their inaugural breast health outreach programme to one of the local secondary schools in the Beluran district outside Sandakan.

Breast Cancer Awareness at Montfort Girls Youth Camp, Penampang, Sabah – 5 Mar 2011

A breast cancer awareness talk and self-breast examination demonstration was held on 5th Mar 2011, Saturday from 9.30am to 12 noon at Montfort Girls Youth Camp in Penampang. Thirty girls from 18 to 23 years of age attended the workshop. Breast cancer survivors Wong Yun Kim and Lucilla Pang shared their experience living through breast cancer.

Estee Lauder Companies Malaysia Appreciation Lunch/Cheque Presentation, Sage Restaurant, Kuala Lumpur – 14 Jan 2011

The College of Radiology received a cheque for RM112,500 for its Mammogram Programmes from the Estee Lauder Companies Malaysia (ELCM) on 14 Jan 2011, at a luncheon in Sage Restaurant, Gardens Residences, Kuala Lumpur. The donations were raised from the 2010 ELCM Breast Cancer Awareness Campaign. Mr Michael Liew (Chairperson of the ELCM BCA 2010) and Ms Sharyn Wong (Advisor of the ELCM BCA 2010) together with the Managing Director of ELCM, Mr Loo Kai Nan were present at the luncheon. The other recipients of funds raised were the Breast Cancer Welfare Association of Malaysia, Cancer Research Initiatives Foundation and the National Cancer Society of Malaysia.

Leave a Reply