2010 BCAC

2010 News Archive Snippets

Written or compiled and edited by Dr Evelyn Ho

Kinabalu Pink Ribbon Annual Volunteers Nite, Kuching – 18 Dec 2010

Eighty survivors and their families and volunteers turned up at the Kinabalu Pink Ribbon (KPR) Annual Volunteers’ Night held at the KPR Centre. It was an evening of fun and good food. The KPR medical advisors, Dr Jaswant Singh and Dr Anita, as well as Dr Law from Damai Specialist Centre were also present at the event that feted the volunteers. There was a lucky dip and games such as musical chairs.

RM 45,000 Raised for Breast Cancer Awareness at the FMM & BCWA Putrajaya Pink Carnival, Putrajaya – 28 Nov 2010

The Federation of Malaysian Manufacturers (FMM) Women in Business Committee and the Breast Cancer Welfare Association (BCWA) co-organised a fun and fund raising carnival at Putrajaya Lake Club on Sunday, 28 November 2010. RM 45,000 was raised and the funds were channelled to the BCWA Pink Challengers, the dragon boat team formed by breast cancer survivors.

Be Breast Aware – Say NO to Breast Cancer, Ti-Ratana Penchala Community Centre, Petaling Jaya – 13 Nov 2010

Ti-Ratana Penchala Community Centre organised a breast health workshop at its centre in Petaling Jaya. The workshop was conducted by Dr Evelyn Ho, and facilitators for the hands-on sessions were from the Breast Cancer Welfare Association. Basic facts about the human breast, how to practise effective self breast examination and a hands on demonstration including a long question and answer session took place. There were about 20 participants at the workshop.

Congratulations to Kinabalu Pink Ribbon on their Official Launch, Kota Kinabalu – 30 Oct 2010

The Kinabalu Breast Cancer Support Association (Kinabalu Pink Ribbon) was officially launched by the Honourable Minister of Community Development and Consumer Affairs for Sabah, Y.B. Datuk Hjh. Azizah Bt. Mohd Dun. This very historic moment was held in Le Meridien Hotel in Kota Kinabalu in the presence of supporters, breast cancer survivors, friends and special guests. The ballroom was packed and it was a very emotional event for the breast cancer survivors of the KPR who had toiled to ensure a successful launch to a much needed mission. A public awareness forum was also held on the same day of the launch.

College of Radiology Malaysia Presents Teaching Breast Models and Posters to Six Breast Cancer Support Groups in Malaysia – 31 October 2010

The College of Radiology Academy of Medicine of Malaysia (CoR), as part of their 2010 breast health programme has donated teaching breast models and posters to Kinabalu Pink Ribbon (Kota Kinabalu), Sandakan Breast Cancer Awareness Committee, Segamat Breast Cancer Support Society, Breast Cancer Support Group Johor Bahru, Kuantan Breast Cancer Support Group and the Breast Cancer Welfare Association.

The CoR is involved through the Breast Cancer Welfare Association (BCWA) in conducting breast self examination and training the trainers workshops during their Reach to Recovery programmes. The 2010 workshop was conducted in June.

Dato’ Dr Humairah Samad-Cheung received the educational materials on behalf of the Kuantan support group whilst Ivy Lim from Segamat Breast Cancer Support Society was presented with the teaching models by Jessie Fung, the CoR executive secretary. Lucilla Pang and colleague from Kinabalu Pink Ribbon received their models from Dr Evelyn Ho.

Frances Yip Wows at Pink Charity Concert in Aid of Breast Cancer Awareness, Kuala Lumpur – 29 Oct 2010

Frances Yip’s voice resonated through the Plenary Hall of the KL Convention Centre, enthralling fans who just could not have enough. Frances sang a repertoire of songs that delighted young and old, weaving in her story in a seamless fashion that rendered the whole concert more meaningful and complete. The live orchestra certainly added positively to it. Estee Lauder Companies Malaysia raised RM550,000 in their breast cancer awareness campaign in 2010!!!

ACP Magazines Launches The Pink Project with The Pink Shopping Night at Mid Valley Megamall, Kuala Lumpur – 12 Oct 2010

The East Atrium in the Mid Valley Megamall was abuzz with activities by 3.30pm as more and more came to browse the booths from the Breast Cancer Welfare Association, the Great Wall of Kisses and to start queueing for the goody bags worth RM150 for the first 500 readers of ACP magazines (Harper’s BAZAAR, The Malaysian Women’s Weekly, CLEO and Cosmopolitan).

A health talk on Taking Charge of My Breast Health, a flash mob, lucky draws for the Walk for Pink Challenge and special discounts/promotions from participating retail stores with the “pink shopping card” from 6pm to 10pm were amongst some of the exciting activities for the readers.

The Estee Lauder Companies’ Malaysia Breast Cancer Awareness Campaign Roadshow, Mid Valley Megamall, Kuala Lumpur – 8-10 Oct 2010

This year, the ELC Mall Roadshows continue as part of a multi-pronged BCAC strategy. They were held at Mid Valley Centre Court (8-10th October 2010) and 1 Utama Shopping Centre (New Wing), Ground Floor High Street (15-17th October 2010). At the roadshows, complimentary clinical breast examination and talks by health experts, nutritionist and physiotherapists were available with the support of Sime Darby Healthcare. Booths with activities from the Breast Cancer Welfare Association, the National Cancer Society and CARIF were on hand to offer answers to queries. In addition, the Pink Photo Wall by Sony and limited edition ELC merchandise were on sale to raise funds.

MenCare Corporate Partners Launch, Kuala Lumpur – 7 Oct 2010

Yang Berhormat Senator Dato’ Seri Shahrizat Abdul Jalil graced the National Council of Women’s Organisations (NCWO) MenCare Corporate Programme Launch supported by Pfizer (Malaysia) at the Sime Darby Convention Centre Kuala Lumpur. The NCWO MenCare Initiative, a collaboration between Pfizer and NCWO, is an advocacy programme which endeavours to encourage men to support breast cancer screening for the women in their lives, to reduce morbidity and mortality as a result of breast cancer. Yang Berhormat Senator Dato’ Seri Shahrizat Abdul Jalil announced the partners – Pfizer Malaysia, Felda, IMBA Malaysia, the National Union of Plantation Workers (NUPW) and MCIS Zurich. Each received a MenCare Corporate Kit providing guidance for the implementation of MenCare activities and policies in their respective organisations.

Another Historic Moment as the Sultan Abdul Samad Building Lights Up in Pink for the Estee Lauder Companies’ Global Landmarks Illumination Initiative, Kuala Lumpur – 5 Oct 2010

It was truly an historic moment when the Sultan Abdul Samad (SAS) Building was illuminated in pink as part of the Estee Lauder Companies’ Illumination Campaign for 2010. In 1957, independence for the then Malaya was declared at the Merdeka Square (Dataran Merdeka) in front of the SAS Building. The KL Tower was also simultaneously lighted up in pink for the 3rd consecutive year and this was viewed on screen at the Dataran Merdeka via video link. The Illumination was graced by YB Senator Datuk Maglin Dennis D’Cruz, Deputy Minister II, Ministry of Information, Communications & Culture Malaysia. Mr Loo Kai Nan, Managing Director of The Estee Lauder Companies (ELC) welcomed all the guests to the event. ELC’s Global Landmarks Illumination Initiative, the brainchild of Evelyn Lauder is into its 11th year now.

Bukit Bintang Girls’ School Alumni: Up Close and Personal with Breast Health, Centrepoint Bandar Utama, Petaling Jaya – 19 Sep 2010

The Bukit Bintang Girls’ School (BBGS) OGA under the leadership of Ms Phang Sow Yoong organised a breast health awareness session for alumni as well as their friends and family. The participants ranged in age from 7 years to senior citizens. Dr Evelyn Ho, an alumni herself conducted the interactive session which was filled with laughter, eye opening facts and myth busters. To encourage audience interaction, BBGS memorabilia were given as incentives to those answering questions or participating in the demonstration on how to conduct effective self-breast examination.

The 2010 College of Radiology Value Added Mammogram “Mid-Year” Report

A total of 477 women have accessed the College of Radiology Value Added Mammogram Programme (CMP 2010) as of end July 2010. 61% were from Johor, 38.8% from Pahang and 0.2% from Terengganu. A total of 7 histology proven breast cancers were discovered amongst 4 Malay and 3 Chinese women. The ages of the ladies with breast cancer ranged from 34 to 54 years. 64.4% had their mammograms for the first time.

Breast Health Awareness at Bandar Puchong Gospel Centre, Puchong, Selangor – 7 Aug 2010

Men, women and children were given an eye opener with respect to breast health at the Bandar Puchong Gospel Centre on the afternoon of 7th Aug 2010. The approach was positive and more towards motivating the audience to get to know one’s own breasts. The foundation was laid first by the session on “All about the breast and development” before going into “How to do effective self-breast examination”.

IJM Plantations Berhad Gives Back to Society Making Breast Health Awareness One of Its CSR Initiatives in Sandakan, Sabah – 31 July 2010

IJM Plantations Berhad has been supporting breast health awareness as one of its way of giving back to the community since 2006. IJMP encourages awareness at the grassroots level. The 2010 plan is to work at the secondary school level in the interior of Sabah, reaching out to school girls aged 15-17 years (and their mothers too). Breast health awareness and how to familiarise oneself with one’s own breasts are the objectives.

Jamuan Teh Malaysia – 3-8 Aug 2010

The Breast Cancer Welfare Association Malaysia (BCWA) and the National Cancer Society Malaysia (NCSM) worked together for their annual fundraising event “Jamuan Teh Malaysia” which was held from 3-8 August 2010. All who supported this event for breast cancer awareness hosted a tea party in their home, workplace or community centres to make/collect donations. Each host who registered was given a Host Kit, consisting of Sabah Tea teabags / balloons / posters / stickers, donation boxes, details of where to send donations; and promotional material from BCWA and NCSM. The host promoted the event and invited their guests encouraging them to make a donation. Jamuan Teh Malaysia keepsake items was also on sale to the host and their guests.

Reach To Recovery Training 2010, Petaling Jaya – 25-27 June 2010

Reach to Recovery Training is a training workshop for volunteer breast cancer survivors in Malaysia. This workshop was organised by the Breast Cancer Welfare Association Malaysia (BCWA) from the 25-27 June 2010. It was held at the office of the BCWA in Petaling Jaya, Selangor Darul Ehsan. Participants were very enthusiastic and gained much from the training workshop.

Kinabalu Pink Ribbon Debuts at the Sabah Dragon Boat Race, Kota Kinabalu – 19-20 June 2010

“We did extremely well for a first timer!!” exclaimed Lucilla Pang, President of the Kinabalu Pink Ribbon, a newly formalised breast cancer support group in Kota Kinabalu, Sabah. Lucilla was elated as their team completed the 800m race, although the members of the team joked about rowing to the side halfway if they ran out of steam. As icing on the cake, they were thrilled to be placed 14th out of 18 teams for the charity races.

Hwa Tai’s Evolution Night, Kuala Lumpur – 18 June 2010
“Contribute to Breast Cancer Awareness Programmes by Purchase of Hwa Tai’s Luxury Brand of Biscuits” – 18 June 2010 to 30 Sep 2011

Malaysian biscuit manufacturer, Hwa Tai Industries Bhd donated RM100,000 to Estee lauder’s breast cancer awareness campaign towards the Landmarks Illumination Initiative in October this year. During the dinner held at Shangri La Hotel, Hwa Tai also announced its partnership with Estee Lauder Companies Malaysia (ELC) in raising funds through the sale of Luxury range of biscuits with the ELC breast cancer awareness campaign logo on the pack. The special packs of luxury biscuits would be on sale from 18 June 2010 and tentatively to 30 Sep 2011.

Health Camp at Voules Estate, Tenang, Johor – 12 June 2010

Five volunteers and 5 breast cancer survivors started out from Segamat at 8.30am to Voules Estate Tenang to take part in “Kempen Kesihatan Kawasan Parlimen Labis” on Saturday, the 12 June 2010. The 4-hour event was specially organised for all the estate workers and their families and it drew a crowd of 358 people. It was a very informative eye-opener for the 133 ladies who came to the Breast Cancer Support Society Segamat (BCSS) booth during the health camp.

Bonding and Learning at the Mom-Daughter Breast Health Workshop, Petaling Jaya – 22 May 2010

Eight mother-daughter pairs participated in the breast health workshop organised by the Breast Cancer Welfare Association. The 2-hour workshop focussed on empowering women with knowledge about the breast. The next step was how to familiarise oneself with one’s breasts through effective self-examination. The workshop was interactive in nature and closed with a Q & A session.

BCSG, JB Breast Cancer Awareness & Healthy Lifestyle Campaign on Mother’s Day, Johor Bahru – 8 May 2010

In conjunction with Mother’s Day, The Breast Cancer Support Group Johor Bahru (JB) organised a “Program Gaya Hidup Sihat Bersama Pemimpin” on 8 May 2010. The event was officiated by YB Dato’ Shahrir Abdul Samad, Johor Bahru Member of Parliament and sponsored by CIMB Foundation. The variety of activities included self breast examination, cooking demonstration and health talks. The College of Radiology Value Added Mammogram Programme was also launched at this event.

The Breast Cancer Welfare Association Malaysia AGM, Petaling Jaya – 27 Mar 2010

Ranjit Kaur returns unopposed in the recent Annual General Meeting of the Breast Cancer Welfare Association, Malaysia. The AGM proceedings went very smoothly with election of office bearers conducted by Prof Dr Yip Cheng Har. The BCWA has increased its activities markedly since they have taken on full time paid staff. The Executive Director of 1 year is Jothy Govindan. As usual, it was a time of fellowship after the AGM with tea and also announcements of upcoming activities such as Cane Exercise and Etiquette Workshops. There was also a call for volunteers to form a bowling team where they would be exposed to proper training.

AMAZING!! The OutRageously PiNk Nite, Bangsar Village II, Opinion Poll Report, Kuala Lumpur – Feb 2010

An opinion poll was carried out on OutRageously PiNk Nite, 7 Nov 2009. Out of the 915 survey forms that were returned, 801 were analysed. 96.9% of the people in and around Bangsar Village II in Bangsar Baru, Kuala Lumpur felt this was a good method to promote breast health awareness. 88.3% said it stimulated their curiosity about breast health and about 84.9% felt this kind of event could attract the male population to take an interest in breast health issues. Whatever the feedback, the OPN would have achieved its ultimate objective of making people sit up and ask, “What’s going on?”


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